Theme1
Sub-Projects – Theme 2 – Labour markets
“Rhine Bicycle Path” - Communication and Marketing concept for the Rhine from the Spring to the Estuary
General description of the project
From its spring in Switzerland to its estuary delta in the Netherlands, the river Rhine is a central and characteristic feature of the cantons, states and provinces through which it flows. Furthermore it is a natural border between countries such as France and Germany or Switzerland with a large potential for tourism activities. Regional bicycle paths have been developed in almost all regions alongside the Rhine as well as across borders; however joint qualitative standards and marketing strategies are missing until now.
The partnership, consisting of border regions along the Rhine, seeks to develop a joint communication and marketing concept linking existing cross-border bicycle paths. It aims at setting common standards for a joint bicycle path along the Rhine in the future so that it will be possible to book a bicycle tour alongside the Rhine from its spring to its estuary delta on one continuous bicycle path.
For further information, please see
www.rhinecycleroute.eu
www.rheinradweg.eu
www.velorouterhin.eu
www.rijnfietsroute.eu
